• PROJECTS

    As everything in art as well as politics and sport revolves around the individual, the toyists elect to appear in a group and herein for anonymity. Each one has taken on a pseudonym and portrays himself as a cartoon-type figure. Announcements are made public in the form of printed texts and manifestos without appearing in the media.

    Header Projects - Toyism Art Movement
  • PROJECTS

    In the border area between fantasy and reality a play on stories and images is created, which encourages a further journey of discovery.

    Header Projects - Toyism Art Movement
Header Text - playtime - Toyism Art Movement
Toyists on the stairs at The Dot Project - Toyism Art Movement
Header Text - art forms - Toyism Art Movement
Header Text, We play - Toyism Art Movement
The Dot Drone Footage - Projects - Toyism Art Movement
Header text - Isms - Toyism Art Movement

PROJECTS

Toyism Art is all about art. Toyists operate as a collective as well as individually, but the art always comes first. We want people to enjoy and marvel the art, not the individual artist. We try to make an environment more beautiful or more engaging for the public. Create an iconic place where people feel happy and joyful.  Our art is figurative, contemporary and always based on a story. These stories can cover all kinds of subjects, from happy to critical or serious subjects.

We ask the public to really look at the art and discover the (hidden) meaning, not just look at the bright colors. We like people to get involved with our art and make them think. Hence toyism public artworks strive not only to change the visual landscape but to change the viewer as well. Toyism art is colorful, bright, involving, inspiring, iconic, engaging, controversial and professional.

1

Painting

6

Sculptures

8

Toyists

6

Cities

1

Route

Horsepower Mania

Moto GP – Dutch TT

Van Wijngaarden/Agostini/Schwantz

It is said that in space from one point to another one cannot travel faster than light, but there has been a “shortcut” in Assen since 1925. This short path is also referred to as the TT circuit where drivers race faster than the speed of light. Drivers of all vintages fly around the track like wormholes through time. It was in the year 1925 when Piet van Wijngaarden (wearing number 36) crosses the finish line first, like a true horseman (1HP). He did it again on his Norton Paardje (Norton-Horse) in 1926.

From underneath him on the Ossenbroeken, Giacomo Agostini, pops up at the hindmost part of the Drenthe circuit, leaning forward on his faithful Agusta. He has won no less than 14 times in various classes. He rightfully wears number one. The year 1990 changed the circuit into a big rodeo – led by none other than Kevin Schwantz. This Texan cowboy – wearing his famous number 34 – flies through the wormhole. He has won the premier class three times in 1990, 1991 and 1993!

Middelburg/Knijnenburg/Marquez

The biggest one-day event in the Netherlands also points out to be a great circus in 1980. This is reflected by Jumping Jack Middelburg, wearing number 8. He pounces upon the circuit like a circus horse and runs off. Jack finishes first and becomes a true folk hero. The first edition after the war in 1946 was won by Dutchman Piet Knijnenburg on his German BMW. Its 32 horsepower engine was able to reach a top speed of 180 km/h. With an average of 180 km/h and a top speed of over 300 km/h, flying speed demon Marc Marquez races his Honda through the Duikersloot and wins the GP in 2014. Wearing number 93 (his year of birth), he kicks everyone else’s butt and becomes world champion whilst in his debut year in 2013. He shows great promise for the future.

Hartog/Rossi/Steuer & Schnieders

The year is 1977. Assen is startled by a white giant. Wearing number 30, Wil Hartog gains success on his Suzuki as he passes the checkered flag first. Assen becomes mad! This achievement has even resulted in a factory contract. Valentino Rossi (alias “The Doctor”) is one of the greatest drivers of all time and a true box office hit in Assen. Paying his respect to the event in 1997 – wearing number 46 – he passes Hartog from underneath and wins the GP class as many as six times. The embodiment of motorcycle racing sends its perfectly cut machine via Ramshoek towards the famous circuit corner by the name of “Geert Timmer” (GT wins Assen no less than 4 times).

At that very corner the golden sidecar kicks in, driven by Streuer and Schnieders, crossing the finish line first in 1987 and 1991. They become world champion three times; in 1984, 1985 and 1986 and are therefore reckoned Hollands greatest wholesaler in precious metals.

Flower Frogs and Lady Bugs

Dialysis Center

In the green factory of life ladybugs doctors and ladybugs nurses are taking care of patients flower-frogs. Blue and violet ladybugs are flying above ground with large stethoscopes. A large Kolff machine is busy trying to exchange a liquid dissolved in water. The machine is a bit sleepy; he has much work to do because of the large number of flower frogs. Fortunately, a large whale and dolphin assist him distribute the water. The green substance is converted in red one and you can feel the rhythm of life circulating dot by dot. Free cells are flying above a large kidney.

The patients (flower-frogs) are happy because the staff (dark-red ladybugs) takes good care of them. When they suffer they are green and blue, but then after treatment change the flower frogs change in bright colors, such as pink/red flowers and they are ready to go home. The image is painted on a large wall in the dialysis Center in Emmen.

9 meters

High

36 meters

Circumference

11

Toyists

7

Weeks

1

Legend

Uppspretta

Water tower in Iceland

The legend of UPPSPRETTA

Once upon a time there was a little puffin. He was named Uppspretta because he always was bursting of energy. Living with his parents in a nice clean nest in Keflavik, Iceland, he was very curious to discover the world, and wants to know more about his background and the country Iceland.

The little puffin studied hard, read many books and found out the island is geologically about 20 million years ago by volcanic and geologic activity. According to the settlement of Iceland a Norse chieftain became the first permanent settler on the island, so he heard.

Uppspretta knew for sure now he must go to Norway to find himself a nice future wife.

Holland

His parents told him that he should not fly above land because he would drop out of the sky. But the little puffin was very curious and stubborn, and when he was ready to leave the nest he flew very far and felt down on land. Looking around him he saw strange buildings, we know as windmills. Uppspretta was not in Norway but arrived in Holland instead.

He lay there waiting for a man to pick him up but he didn’t know at all how a man would look like. He remembered his parents told him once that the people couldn’t fly and sing like birds do, but they were helping themselves with some strange instruments, like for instance musical instruments and airplanes.

The puffin fell asleep and dreamed about people who could play music and would fly back with him to his homeland. They appear like giant violins, trumpet plants and many other instruments.

In the middle of the dream a large ship loomed up and brought the puffin back to sea.

King of Puffins

The instruments took the little puffin and launched him above the water and his body transformed into a plane. Geysers and volcanoes helped him to fly high in the sky. A choir of Instruments-people was singing at him to encourage. Everywhere you heard the joy and everything was surrounded with colors. Nature and people helped just a little puffin to get back to Keflavik.

Now his life matters a lot. The little puffin Uppspretta got married with a wife from Norway, became the leader of all puffins Iceland and all over the Island everybody plays music now.

See more about this great project in Iceland on UPPSPRETTA

Captain of Puffin 747

Hotel Keflavik

The owner of Hotel Keflavik really loves airplanes, especially the 747. So during their stay in Iceland the toyists turned a wall of the restaurant into an artwork. Now breakfast is flown in by Captain of Puffin 747.

As the whale goes by

Hotel Keflavik

During the Uppspretta project the toyists were lucky enough to see whales swimming in the harbor. In memory of this breathtaking event a mural was created on the facade of one of the questhouses of Hotel Keflavik.

10 meters

High

71 meters

Long

13

Toyists

10

Weeks

1

Hotel

Dreams for Breakfast

Hotel ten Cate

Project “Dreams for Breakfast” is the second major project of the Toyists, after the painting of the gasholder “The Dot” in 2010.

In april 2012 the Toyists started with the painting of the outside of Hotel Ten Cate. During five weeks the hotel was hiding behind a huge scaffolding with canvases, on which the names of the sponsors were mentioned. In total 55 companies from Emmen have contributed to the project “Dreams for Breakfast”.

13 Toyists have expressed their creativity from early morning until late at night on the 600 m2 facade of the building, so that on May 16, the canvasses were dropped, under the leadership of beautiful music of DJ Steff da Campo. With a final result the first Toyism hotel in the world!

The project “Dreams for Breakfast” told of course about sleeping and eating, but also about the imminent new Zoo Emmen and the old village Noordbarge. So there are multiple themes incorporated in the building. Also now one room is ready, the “Dance of Love”, a super romantic room which is fully painted, including ceiling and doors!

Project 13

Hotel ten Cate

Seven rooms in hotel Ten Cate (Emmen – Netherlands) are painted by the toyists Hribso, Jaf’r, Lodieteb, UUlUU, Qooimee and Dejo with exuberant colors in appealing themes.

Sleeping in a work of art, that’s something different!

Dance of Love

Night in the Jungle

Chaplin’s Room

Ball Masqué

Secrets of the Sea

Art Forever

Spirit of Three Elephants

Towersnail

The Towersnail, a present from housing association Domesta to the users of “de Springplank” in Emmen, is made by the Toyists and the children of the Prins Johan Fryso Mytylschool. The snail carries its shell or house, which symbolises the move to the building. ‘Tower’ is a direct link to the floors of the building. The Towersnail consists of friskily and colourful elements referring to playing and learning. No less than 40 children have been painting 120 three dimensional dots that are placed at the edge of the tower and therefore form a colourful pattern.

The move is lead by the big octopus sitting on top of the snail playing tic-tac- toe with her tentacles. We also see big trucks depicted by moving boxes. What can be found in those boxes? A real racetrack, crayons, small inky fishes and sweet licorice. The Facebook-thumb is up, everything goes as planned. And the Twitter-bird cheeps a colourful song.

Toyism Cars

Elephant Parade

The E-Phant – Amukek, Dejo, Eiiz, Fihi, Iqoy, Jaf’r, Roq, Srylyn, UUlUU, Zigowst
Oil on Polyester – 60 inch high

The E-phant

The E-Phant is an electronic and energy efficient charging point created with green energy and sustainability in mind. It is in line with our major project entitled Living with Energy – the transformation of a 22-meter high spherical gas container in Emmen. Its ears are solar energy collectors that store energy and then send it off again via the socket. This sits atop the head of the elephant in the shape of a face. Just plug in and drive away…

In addition, two highways run over the entirety of the elephant: a green highway that stands for environmental friendly living and a red highway with red polluting cars driving on it.  The red cars are chased off the road by the green cars and swallowed up like Pac Men. The roundabouts are marked with the letter E for E-Phant (Energy Phant). The big footsteps that have been painted on the elephant in places symbolize people who are energy efficient and choose green energy. A polar bear is shown on the back of the elephant symbolizing the melting of the ice caps. An anteater is sucking up the red cars. The elephant’s tail changes into a cobra that poisons the red cars with its tongue.

This elephant stands for energy efficiency and sustainability. Special feature: The elephant has solar collectors in its ears that power the surrounding 20 led bulbs.” In today’s crowded world there’s simply not enough room for the Asian elephant. Thank you for joining Elephant Parade’s campaign to turn this around – we’re reconnecting their forests and saving their jungle homes.

E-PHANT of the Toyists!

In the light of the 75-birthday existence of the Emmen Zoo, the Elephant Parade started on Wednesday 12 May in the city of Emmen. Last year started in Amsterdam. Known artists as Corneille, Ans Markus, Henk Schiffmacher and Jan des Bouvrie have designed/painted an elephant for the charity Elephant Family, set up through Mark Shand.  The Asian elephant is serious threatened and with the donation elephant hospitals can be built and land can be taken on lease where they can live undisturbed .

The Toyists have been approached by the organization to make a design also. The elephant is called E-Phant and is bought by a company in Emmen.

The E-phant is available in five different sizes.

20 meters high

Work of Art

5 layers

Painted by hand

6000 m2

Bigger than a football field

17 toyists

From around the world

8 months

Paint, sweat and joy

The DOT

Live With Energy

DESIGN OF THE DOT

The Dot is bursting with energy!

The blue gas globe of Enexis in Emmen has been painted and transformed into a true work of art. Four elements form the basis of the design, the four energy sources being solar energy, wind energy, water energy and fossil fuels. Artists from across the world worked on the scaffolding for no less than eight months. Transforming the globe into a Toyistic art piece is an idea that originates from late 1997. In 2004, a trust is founded and eventually results in the commencement of the painting on July 27, 2009. After just over eight months and having worked 6000 hours with seventeen Toyists, The Dot is finally revealed in a festive manner on June 4, 2010. The height of 22 meters and a surface of 1250 m2 makes this artwork unique in The Netherlands.

The Dot Pink - Toyism Art Movement

Clarification

The four classical elements of life – Earth, Water, Air and Fire – are featured in this painting of The Dot Project to show the history of energy production. The Dot Project is accomplished through commissioning by the “Living Industry” foundation in cooperation with the municipality of Emmen, the Province of Drenthe, Enexis and Holland Coating.

The design: The 4 elements of life are represented by 4 themes that form the basis of the design, namely the 4 energy sources.

1. Solar Energy

2. Wind Power

3. Hydropower

4. Raw Material Energy

In addition to these four fundamental themes, there is a single, central figure: the tree. The tree is a metaphor for life, energy, growth, development, and change. There are four sub-designs used. Each sub-design presents the combination or contrast of old and new forms of energy production and their applications (the sciences).

1. Solar Energy

An old form of the use of solar energy is photosynthesis; the mechanism by which plants and trees grow due to water and carbon dioxide from the air being converted into glucose. A new form is the collection of solar energy with the help of solar panels. An application is the (hybrid) car (economic science), which is charged by electricity that is again generated by solar panels. Houses are also heated by solar energy. As the rays of the sun strike the roof of the farm, energy is collected by the solar panel window.

2. Wind Power

Old: the traditional windmill, where the power of the wind is converted into mechanical labour, namely for grinding grain. Link the mill with bread, and crumbs are carried by the wind to the modern wind turbines where the kinetic energy of the air is converted into, for example, electricity (new). One of the windmills blows wind into the sail of the boat, while the cabin forms from the roof of the farm. Another windmill in bird form imitates a giraffe affording a panoramic view of new applications for the future.

3. Hydropower

Old: using paddles to transfer the current of water into rotational energy a watermill, just like the old windmill, has a direct application, namely the grinding of grain or the pressing of oil. New: hydrogen as fuel. Hydrogen fueled cars are much cleaner for the environment. A large dolphin emerges from the water. Drops of water turn into goldfish and salmon.

4. Raw Material Energy

Old: coal, peat and oil. The prehistoric nodding donkeys obtain fossil fuel from the ground. The elephant stomps the ground while a huge dinosaur emerges in the background. New: bio fuels, nuclear energy. A nuclear power station discharges clouds of smoke that fly through the air like atoms. Biogas as a clean fuel: cars that run on biogas that is extracted from the ‘excrements’ of the piggy bank. Springing from the ancient peat bogs as the lifeblood and central focal point of the design is the red tree, which forms the basis for new and green energy forms. The electrical sockets in the tree deliver green power.

In addition, in the form of standalone motifs, general applications or containers of energy such as ecobunny lights and battery-insects can be seen moving throughout the whole painting.